Worldwide over 80,000 members in more than 80 Clubs are keeping alive the tradition of the Mercedes-Benz brand and maintaining the cultural heritage of the three-pointed star through public appearances at the wheel of their classic cars.
Club members are united by a common passion – that of owning a piece of automotive history made by Mercedes-Benz. They collect and maintain, preserve and drive these vehicles in public, so playing an invaluable role in allowing people to experience a great brand and the many milestones it has set in automotive history, as well as in its active documentation. And they do so within their club community and in the very finest tradition.
Given the legacy of its roots and predecessor brands, the term "tradition" has special significance for the Mercedes-Benz brand. It conveys a sense of identification, evolved over more than a century, with values that have come to define the brand. From the invention of the automobile to development of the very latest models, this "golden thread" runs like a manifesto of quality and innovative power in automotive engineering.