For fashion photographer Ivan Rodic his camera is a constant companion.

mb! and the facehunter in Morocco: telling a different story.

Driving 1200 km across the Maghreb country with fashion photographer and globe-blogger Yvan Rodic, we discuss how we invent our identity through pieces of the world.
Text: Hadassa Haack
Photos: Yvan Rodic, Hadassa Haack
CLA 220 CDI: Fuel consumption combined: 4,5–4,2 l/100 km; combined CO₂ emissions: 117–109 g/km.*
The streets of Morocco are full of colour.
The streets of Morocco are full of colour.

A country of contrast.

Morocco is a country of contrast. From the white walls and Mediterranean climate of Tangiers, past the famous blue pigment of Chefchaouen in the Rif Mountains, down the Atlantic surf shores and across to the red desert sands surrounding Marrakech. Young creative people making their mark in the international fashion, film and design world whilst teetering on the walls of old values; artisans continuing the centuries-old traditions of their ancestors in quiet back alleys, while companies like Prada and Armani reside in the glamorous Morocco Mall in Casablanca.

Driving through Morocco requires full attention and, occasionally, nerves of steel. Seemingly suicidal teenagers on scooters, old men on overloaded bikes, donkey carts that have no rear view mirrors and potholes the size of Gibraltar make participating in traffic an adventure in itself.

The little markets of morocco are a new inspiration for the swiss Ivan Rodic.
The little markets of morocco are a new inspiration for the swiss Ivan Rodic.

A new challenge.

Photographing people in the streets is equally challenging. Fashion week scenarios where people are expecting or even hoping to be photographed are non-existent.

Older people in rural areas often do not appreciate having their photos taken, and children are likely to ask for money for it.

The digital nomad searches for the shot that conveys the spirit of the city.
The digital nomad searches for the shot that conveys the spirit of the city.

Peace and madness.

Fortunately, Swiss-born Yvan Rodic, known in the fashion world as the FaceHunter, is not an ordinary street style photographer. Having just returned from a hell raising cross-country trip through Armenia, nothing fazes him as we roll across the Atlas Mountains and momentarily get lost in Marrakech’s medina, where the GPS ends and madness begins. The digital nomad (or blog-trotter as he calls himself) – whose two sites garner approximately 1 million hits per month – searches for the shot that conveys the spirit of the city and the people that occupy it. And this country offers more than an eye-full on every corner that we turn.

We sit down for a chat on the roof terrace of our Riad in Marrakech to review our 3-day adventure. Go to mb! by Mercedes-Benz for more of the FaceHunter’s travel diary photos, as well as an in depth interview with Yvan Rodic.

Related.