The stylistic rebel.
In spring 2012, at the Auto China show, Mercedes-Benz presented the Concept Style Coupé to an enthusiastic public for the first time as its vision of the new four-door coupé. It had breathtakingly sporty proportions and a muscular, dynamic and progressive design: “The response to the Concept Style Coupé was outstanding. The comment most often heard was: “Please take this car into series production”. That is exactly what we are doing,” says Dr. Dieter Zetsche, Chairman of Daimler AG and CEO of Mercedes-Benz Cars. Just under one year later this automotive dream has become reality, and is entering series production in practically unchanged form. CLA is the name given to this latest member of the model family, and as a four-door coupé it is founding a totally new segment.
'The CLA is a car that does not confuse medium class with mediocrity. Its muscular design accentuates the sporty side of the Mercedes-Benz brand,' Dr. Dieter Zetsche adds.