The overarching campaign “Interactive Intelligence” stepped into the modern interaction of man and machine. Advances in technology are bringing an unprecedented human aura to the digital realm, and complex systems are becoming ever easier to operate. Machines are adapting more and more to human habits and needs, with AI among the most important technologies – from chatbots to the Internet of Things. At the same time, social interactions are shifting overwhelmingly to the digital realm and people everywhere are missing out on authentic connections. 

This campaign dived into this emerging human-machine interaction. At its heart, the campaign featured an engaging installation by Sarah Newman, Director of Art & Education at metaLAB at Harvard, the leading institution in the field of experimental arts and humanities, who works at the intersection of research and art to investigate technology’s role in human experience. 

Are there really things we prefer to share digitally, and how do they differ from what we prefer to share in person? Combining audio elements, projections and interactive elements, the installation explores why we are sometimes more willing to trust machines than fellow humans. In safe and nurturing surroundings, visitors are encouraged to share their secrets as a way to reconnect with themselves and each other and develop meaningful relationships.


“Bot or Not” is a virtual game where you have to decide if your opponent is a human – or not. You ask each other questions, and after three rounds of 60 seconds each, you determine whether you’ve chatted with a bot or a real person. “Bot or Not” has been created by New York based design and research studio Foreign Objects, and playfully simulates the “Turing Test”, named after the pioneering computer scientist, Alan Turing, who wanted to understand if a machine could convince someone that it was actually human.


The​ ​Future​ ​of​ ​Secrets​​ ​is​ ​an​ ​interactive​ ​installation​ created by Sarah Newman: it is an immersive experience that includes sound, projection, and interaction.

The installation asks​ ​participants​ ​to​ ​anonymously share​ ​their​ ​secrets: you type your confession and hit enter, and it heads into a database of thousands. Seconds later, a receipt printer hums and pushes out someone else’s revelation – as a reward.



The Hyperscreen Kiosk was showcased at Studio Odeonsplatz for the very first time in Europe. The visitors were able to discover the car’s emotional intelligence with the MBUX Hyperscreen, an AI-assisted display and operating concept that adapts to each user and makes personalized suggestions for infotainment, comfort and vehicle functions.


Park your curiosity here.

48°08'33.4"N 11°34'38.0"E

Studio Odeonsplatz
Brienner Strasse 1
80333 Munich


Monday to Thursday: 9.00 am – 7.00 pm 
Friday to Saturday: 10.00 am – 7.00 pm