• Magical Garage.

JUNE 2022 – SEPTEMBER 2022


The Magical Garage was like a think tank: Incorporating key Mercedes-Benz innovations from over the years, the campaign transformed pioneering EQE features into a creative exhibition infused with effortlessness and playfulness at every touchpoint through a focus on color and shapes and the surprise or inspiration they ignited. A variety of interactive scenarios invited visitors to an all embracing customer journey. The look and feel of the setup followed that of the campaign movie, and provided further insights into innovations from the history of the brand. The surreal effect of the presentation evoked an emotionally tangible and entertaining experience.

The Cozy Corner during the Magical Garage campaign at Studio Odeonsplatz in Munich.


A playful eco hub.

The Sustainable Smile campaign at Studio Odeonsplatz by Mercedes-Benz in Munich.


48°08'33.4"N 11°34'38.0"E

Studio Odeonsplatz
Brienner Strasse 1
80333 München


Monday to Thursday: 9.00 am – 7.00 pm 
Friday to Saturday: 10.00 am – 7.00 pm 

Der Eingang vom Studio Odeonsplatz in München.