Envisioning a better future is the first step to creating it. It all starts with a vision: the intersection of imagination and innovation. This concept aims to (re)connect us humans with the cosmos, invoking a sense of wonder and limitlessness. In modern times, we have become detached from the magic and limitlessness of the night skies, yet that universal perspective is so important in everything we do. Together, we question the status quo and engage in conversations about what comes next – to co-create value and positivity. It is precisely this optimism that characterizes the work of Sara Shakeel, who merges physical and digital approaches to create astonishing crystalline creations that cast everyday objects in a unique light.
An acclaimed international artist, Sara’s work sparks positivity and love, adding a layer of playful surrealism that brings new hope and new perspectives. Her goal is to unite humans by shining a light on the good in each of us. Just as it takes myriad unique stars to make a galaxy, so the kaleidoscope of humanity is greater than the sum of its parts. For this campaign, Shakeel specially produced a series of digital artworks. The centrepiece was a dazzling installation that used projection mapping to cover the Mercedes-Benz in crystals, making it shine in a mystical and fascinating way. Alongside the installation, the story covered various topics such as green tech, human-centric design, time travel, and how to cultivate resilience and an inner glow.
Created by artist Sara Shakeel using projection mapping, the art installation added a modern, surrealist layer to a timeless classic car. Fusing digital and physical approaches, and harnessing the dazzling power of crystals, Sara aims to unite humans by shining a light on the good in each of us.
Sara Shakeel is a Pakistani dentist-turned-artist whose dazzling phygital artworks have propelled her to global fame, with over a million followers on Instagram. For Studio Odeonsplatz she created crystal illusions to bring to life a vintage Mercedes-Benz in a truly unique and dazzling installation. We sat down with Sara to talk about her work, her inspirations and the evolving role of influencers.
Uncovering the interaction of human and machines.
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