This campaign showcased how Studio Odeonsplatz by Mercedes-Benz can contribute to the topic of sustainability as a whole. The space was a hub for visitors to discover the multifaceted elements of a sustainable lifestyle in a playful and immersive way, while connecting with like-minded people and feeling part of a nourishing, conscious community. Showcasing Mercedes-Benz’s engagement with the theme, the space offered workshops and activities hosted in collaboration with selected partners to offer access to green lifestyle solutions, and make connections between economic, environmental, and social responsibility.
The look and feel embodied sustainability, with the narrative unfolding within a distinctive and playful set design using eco-friendly furniture and visual elements. A partner dedicated wholly to sustainability, such as Smile Plastics, added a spatial frame and brought a modern, optimistic ambiance with their colourful furniture and panels.
The new EQS by Mercedes-EQ was the campaign centerpiece – highlighting its “Design for Environment” approach.