Carlotta, the museum mascot.
Our mascot Carlotta is on tour every Sunday from 2.00 p.m. to 4.00 p.m. in the Mercedes-Benz Museum.

Museum Mascot.

Our mascot Carlotta is on tour every Sunday from 2.00 p.m. to 4.00 p.m. in the Mercedes-Benz Museum.

Mercedes-Benz Museum Mascot.

The Mercedes-Benz Museum has been represented by two mascots since autumn 2020: Carlotta and Carlchen. Both appear as a duo in print media suitable for children and as motifs for merchandising articles. Carlotta has a double role. She was designed to represent the Museum both digitally and as a walking act at many events as a popular character and identification figure.

How about a mascot to cuddle with?

In our museum shop you will find plush mascots and much more (opening hours: Tuesday to Sunday from 10:00 to 18:00) and around the clock in the online store*.

*You will be redirected to an external website.

Carlotta and Carlchen are the Mercedes-Benz Museum’s new mascots. The figures’ design was developed by studiokurbos, Stuttgart.

Popular figurehead and identification figure.

Stuttgart design studio studiokurbos designed the two figures. The result was two friendly characters: Carlotta, a personified figure that vividly captures the distinctive architectural lines created by UNStudio van Berkel & Bos (Amsterdam), and Carlchen, a car with human traits and the unmistakable Mercedes star on the radiator. Both figures skilfully represent the Museum and its contents. This also applies to the names that amount to a play on words incorporating the word “car” and “Carl” (for Carl Benz), which are highly appropriate for the Mercedes-Benz Museum.

Our mascot Carlotta is on tour every Sunday from 2.00 p.m. to 4.00 p.m. in the Mercedes-Benz Museum. Be it at the museum box office or in the exhibition: Carlotta will inject fun and entertainment into all these events, inviting playful interaction and always being available as a photo and selfie motif for unforgettable memories.

Carlotta and Carlchen are the Mercedes-Benz Museum’s new mascots.
Children’s programme at the Mercedes-Benz Museum.
Children’s programme at the Mercedes-Benz Museum.
Children’s programme at the Mercedes-Benz Museum.