The Mercedes-Benz Museum has been represented by two mascots since autumn 2020: Carlotta and Carlchen. Both appear as a duo in print media suitable for children and as motifs for merchandising articles. Carlotta has a double role. She was designed to represent the Museum both digitally and as a walking act at many events as a popular character and identification figure.
How about a mascot to cuddle with?
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Stuttgart design studio studiokurbos designed the two figures. The result was two friendly characters: Carlotta, a personified figure that vividly captures the distinctive architectural lines created by UNStudio van Berkel & Bos (Amsterdam), and Carlchen, a car with human traits and the unmistakable Mercedes star on the radiator. Both figures skilfully represent the Museum and its contents. This also applies to the names that amount to a play on words incorporating the word “car” and “Carl” (for Carl Benz), which are highly appropriate for the Mercedes-Benz Museum.
Our mascot Carlotta is on tour every Sunday from 2.00 p.m. to 4.00 p.m. in the Mercedes-Benz Museum. Be it at the museum box office or in the exhibition: Carlotta will inject fun and entertainment into all these events, inviting playful interaction and always being available as a photo and selfie motif for unforgettable memories.