With the world premiere of the new E-Class interior, we’ve embarked on a new chapter as this automotive legend evolves. Sounds a lot like another icon we know – the Wackeldackel nodding dog dashboard toy – who’s also undergone his very own digital transformation this year. Into Superdackel! We’re bringing the new E-Class and our pop culture legend together for the first time. Along with our brand partner, SUPERPLASTIC, Mercedes-Benz is giving the new E-Class the ultimate road trip companion – Superdackel featuring in the ZYNC in-car video platform and integrated into the MBUX Superscreen. Transformative!

Who is this Wackeldackel?

Imagine: There was once a time when car dashboards weren't equipped with futuristic touch displays and digital controls. Back then, they had plenty of space to decorate with your favourite toys and figurines. Thankfully, SUPERPLASTIC and Mercedes-Benz have come together to bring back the iconic nodding dog dashboard toy, the Wackeldackel, and reimagine him for modern times - into Superdackel!

Meet Superdackel

We've taken an automotive and cultural icon - the Wackeldackel, or "nodding dog" dashboard toy and completely transformed him from the ground up into Superdackel! This stylish new Superdackel has all the great qualities of his predecessor, but with an adventurous edge that will leave everyone wanting more. He's no regular pup - he's a cool new part of the SUPERPLASTIC crew! From wild road trips to being beamed up into outer space – it's just the beginning for this cheeky Superdackel!

CES 2023 – The start of a wild new road trip for Mercedes-Benz and SUPERPLASTIC

We met up with SUPERPLASTIC in Las Vegas for the CES 2023 to launch a new brand partnership that’s sure to be quite the ride ahead! Together, we took a pop-culture legend – the “Wackeldackel” nodding dog dashboard toy – and reinvented him into a modern-day icon: Superdackel!

As the newest character in the SUPERPLASTIC universe, Superdackel loomed over the Mercedes-Benz CES stand as a 2.5-metre (8.2-foot) supersized statue. He was the star of a new animated short film together with SUPERPLASTIC’s Janky and Guggimon. It’s just the very start of a lively adventure as Mercedes-Benz and SUPERPLASTIC hit the road. Stay tuned!