Traditionally innovative.

The Open is the oldest and at the same time one of the most innovative major golf tournaments in the world. Mercedes-Benz supports the tournament's sustainable approach and together we are working on the continuous development of sustainability and innovation in golf. It is the perfect platform to showcase the brands understanding of sustainable luxury and aspirations for the mobility of the future to the golf world. With the Return of the Claret Jug, when the current Champion Golfer of the year returns the trophy, Mercedes-Benz is presenting the ceremony that traditionally marks the kick-off of the tournament week.