Traditionally innovative.

The Open is the oldest yet most innovative professional Golf tournament in the world. Mercedes-Benz ambition is to drive sustainability through the partnership and support The Open and its organizer The R&A, through the use of an electrified car fleet. The Open is the perfect platform to showcase the brands understanding of sustainable luxury and aspirations for the mobility of the future to the golf world. With the Return of the Claret Jug, when the current Champion Golfer of the year returns the trophy, Mercedes-Benz is presenting the ceremony that traditionally marks the kick-off of the tournament week.