Since the launch of the first smart fortwo BRABUS more than 50,000 customers worldwide have opted for a smart model customised by the joint venture. The customisation programme "smart BRABUS tailor made" that was launched two years ago and has now become established throughout Europe is also very successful. In 2012 it will also be extended to customers in the USA and China. According to the current forecast, more than 1000 customers will choose the smart-BRABUS tailor made offering this year. tailor made underlines one of the great strengths of smart-BRABUS – individualisation of the vehicle interior and exterior. In Germany, for example, prices start at €2999 incl. VAT for an exterior colour of the customer's choice or exclusive leather appointments in the interior.