Over 6250 pins and buttons show more than 100 years of a very special corporate history. About 3000 of them are part of the collection of former employee Gerhard Schuster alone, and these form the core of the pin database established by Mercedes-Benz Classic in 2010.
Gerhard Schuster gets quite excited when talking about the centrepiece of his collection. He bought the brooch, issued by “Benz Gaggenau” in 1920, a few years ago “for a couple of hundred euros”, as the 62-year old relates. In total, the former Mercedes-Benz employee has around 3000 Mercedes-Benz pins and badges in his collection. “I couldn’t tell you exactly how many there are”, he says. In 2010 he joined forces with other collectors and active or former colleagues at Mercedes-Benz to keep a record of Mercedes-Benz pins in the form of a unique database. This database now contains 5733 pieces (as of early August 2012) and growing, since any collector is able to contribute photos and fill in missing information. “The database is open to everyone. It is a living thing that will never stop evolving” says Gerhard Schuster.