The minutes of a board meeting on 2 September 1953 showed: “In the USA, people expect Mercedes-Benz, a company with a particularly good name in that country, to offer under all circumstances a sports car which alone can provide a basis for the existence of the dealer organisation.”
These discussions resulted in two models, the 190 SL (W 121) and the 300 SL (W 198). And Max E. Hoffman was proved right: in 1954 and 1955 alone, no less than 85 percent of the 996 300 SL Coupés built were exported to the USA. Throughout the entire production period, Mercedes-Benz delivered more than half of all its 300 SL to North America. The subsequent SL model series continued this success story. Many of the best kept specimens can be seen regularly in Pebble Beach.