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Car design and brand management.

The German Design Council, established as a foundation by the German Bundestag, organises the independent “Automotive Brand Contest” and awards car design and brand management. The winners are selected from 21 competition categories and four special categories.

Automotive Brand Contest 2016 – The Mercedes-Benz "Vision Tokyo": Concepts: "Winner
Automotive Brand Contest 2016 – Mercedes-Benz Style Luxury Motor Yacht "ARROW460 – Granturismo": Future, Mobility & Parts: "Winner".

Two top rankings.

At the renowned design competition, the “Automobile Brand Contest”, Mercedes-Benz Cars received a total of ten awards, including two top rankings. Ola Källenius, member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Sales & Marketing, was honoured as “Brand Manager of the Year”. The interior of the E-Class and the interior of the GLC Coupé both achieved the “Best of Best” award. The jury awards this accolade for outstanding performance.

Two products from Mercedes-Benz Style also received awards: the Ameluna pendant light and the luxury motor yacht ARROW460 - Granturismo. Since 2010, in addition to the classic car design, Mercedes-Benz designers have been shaping the design of other products in cooperation with select partners under the label Mercedes-Benz Style. The products are both hot and cool.

Automotive Brand Contest 2016 – The design sketch of the exterior of the E-Class W 213.

Both hot and cool.

Presenting the Mercedes-Benz Cars winners:


Ola Källenius: „Brand Manager of the Year”

Mercedes-Benz E-Class: Interior: „Best of Best”

Mercedes-Benz GLC Coupé: Interior: „Best of Best”

Mercedes-Benz E-Class: Exterior: „Winner”

smart fortwo cabrio: Exterior: „Winner”

smart fortwo cabrio: Interior: „Winner”


Mercedes-Benz Concept IAA: Concepts: „Winner”

Mercedes-Benz Vision Tokyo: Concepts: „Winner”

Mercedes-Benz Style Ameluna pendant light: Future, Mobility & Parts: „Winner”

Mercedes-Benz Style Luxury Motor Yacht ARROW460 – Granturismo: Future, Mobility & Parts: „Winner”

Image gallery.