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Seamless, digital and electric.

Alternative drives and automated driving functions including fully automated driving are opening up new options for the exterior design of vehicles. On the one hand they make it possible to create unfamiliar proportions, on the other hand the outer shell of the vehicle takes on new functions – for example to enable intensified communication between the vehicle and its surroundings. With the Vision EQS, Mercedes-Benz is setting a milestone in this respect. 

With its innovative, stretched “One Bow” design, the VISION EQS takes the Progressive Luxury design philosophy of the EQ vehicles into a new dimension. The “seamless” look of this dramatic and powerful sculpture is what gives the Vision EQS its majestic presence.

Technical features such as the 24-inch multi-spoke wheels, which form a jewel-like counter piece to the flowing body lines, emphasise the luxurious character of the saloon and at the same time convey lightness and sportiness.  As do the rear lights, which are for the first time seamlessly integrated into the body: with 229 individual LED stars they show a completely new approach to applying the traditional brand logo.

The front view from the Mercedes-Benz VISION EQS.

New form of exterior structure.

The significant contrast created by the continuous 360° exterior lightbelt joining the black-panel LED matrix grille and the headlamps with the rear light clusters defines a new form of exterior structure with its technical precision. The colour separation in the shoulder area not only creates a characteristic division of the exterior with a glass cupola floating on the vehicle body; it also enables the contemporary limousine to be elongated visually. At the same time the contrast underlines the aesthetic dynamism of the show car as a whole. Running parallel with the roof contour, a seamlessly integrated chrome trim arch spans the side silhouette of the greenhouse and lends the “One Bow” design decorative elegance.

The 3D-line structure of the front spoiler in high-gloss black continues across the sides to the rear spoiler. Rosé-gold-coloured blades are nestled in it, conveying luxury and high tech, and underlining the aerodynamic aesthetics of the vehicle. At the same time these systematically horizontal borderlines in the lower section of the vehicle create a suspenseful contrast to the sensuously curved vehicle body.

The Mercedes-Benz VISION EQS.

The light of the future.

However, the design goes another step further. Thanks to the seamless integration of the lights, the VISION EQS becomes a communicative vehicle, a “cooperative car”. The 360° exterior lightbelt, the digital LED matrix grille and the DIGITAL LIGHT headlamps allow interaction between the vehicle and its surroundings.

The black-panel grille, which has been realised with several levels as a world first, provides a new level of precise signalling. Its light matrix consists of 188 circuit boards, each of which carries five individually actuated LEDs and a single star. Through a total of 940 single LEDs in the three-dimensional space, the light signals are given a special depth effect. The lightbelt traversing the grille also indicates membership of the EQ family.

But the highlight of the VISION EQS are the new DIGITAL LIGHT headlamps, each with four holographic lens modules. Once the black panel comes to life, the seemingly free-floating stars and pixels create a holographic effect of floating light modules.

The Mercedes-Benz VISION EQS.

Flowing forms: the interior as a sculpture.

The interior design is inspired by the world of luxury yachts. The clear and elegant design idiom creates a new level of serenity. For the first time, the entire dashboard blends with the body of the front trim section to form an interior sculpture. With its deep and open spatial architecture, the cockpit of the VISION EQS envelops the occupants like the deck of a boat. 

The choice of materials for the interior of the VISION EQS also ensures a special ambience. Mercedes-Benz has systematically and entirely opted for sustainability, using both traditional and technologically pioneering materials. Crystal-white DINAMICA microfibre on the seats contrasts with rosé-gold coloured highlights at the seam ends of the contrasting diamond pattern.

The DINAMICA microfibre is a completely recycled material which comes from used clothing, flags and PET plastic bottles. It is used in the doors as well as the seats. The floor area and door centre panels are in bright white. A dynamic, embossed diamond pattern presents the sustainably produced microfibre particularly impressively. Artificial leather is used on the side sills to create a harmonious counterpoint. Its finely structured surface is very similar to that of nappa leather, and has contrasting topstitching around the borders like that on familiar Exclusive leather features.

Flowing forms: the interior as a sculpture.

The interior design is inspired by the world of luxury yachts. The clear and elegant design idiom creates a new level of serenity. For the first time, the entire dashboard blends with the body of the front trim section to form an interior sculpture. With its deep and open spatial architecture, the cockpit of the VISION EQS envelops the occupants like the deck of a boat. 

The choice of materials for the interior of the VISION EQS also ensures a special ambience. Mercedes-Benz has systematically and entirely opted for sustainability, using both traditional and technologically pioneering materials. Crystal-white DINAMICA microfibre on the seats contrasts with rosé-gold coloured highlights at the seam ends of the contrasting diamond pattern.

The DINAMICA microfibre is a completely recycled material which comes from used clothing, flags and PET plastic bottles. It is used in the doors as well as the seats. The floor area and door centre panels are in bright white. A dynamic, embossed diamond pattern presents the sustainably produced microfibre particularly impressively. Artificial leather is used on the side sills to create a harmonious counterpoint. Its finely structured surface is very similar to that of nappa leather, and has contrasting topstitching around the borders like that on familiar Exclusive leather features.

Advanced MBUX for intuitive interaction.

The VISION EQS provides a look ahead at a new intuitive and digital interior and a new Mercedes-Benz Advanced User Experience. The interior showcases the generously sized interior sculpture as the stage of the future: digital content can be immersively experienced over the entire area, allowing information and content to be accessed by touch to create an all-embracing atmosphere. The fusing of material and information in the entire interior underscores the new intuitive interaction with the vehicle.

At the same time, the VISION EQS offers maximum comfort on every seat: the side displays on all seats, including for the front passenger and on the rear bench seat, allow individualisation of the driving experience by entering the Mercedes me ID. It is not only the organically emerging displays and projection surfaces that create a user interface, but also the intelligent Connected Light, which runs around the entire interior like the 360° lightbelt on the exterior. On the one hand this light band creates special lighting moods inside the vehicle, but it can also position and communicate information flowing in the space.

The interior of the Mercedes-Benz VISION EQS.

Experiencing nature in the vehicle.

All these ideas and thought processes open up new dimensions for using the vehicle interior. As part of the “Design Essentials III” workshop the Mercedes-Benz UI/UX designers look ahead to the more distant future with partially or fully automated vehicles. With an installation they presented a vision of unprecedented immersive experiences in a vehicle. It transforms the car into a digital experience space which makes it possible to bring the natural world into the vehicle. The vehicle translates scenarios and moods from nature, as well as different seasons or geographies, into the vehicle interior of the future. The user can thus experience, for example, a rain shower in the forest with all their senses. In visual terms the lighting moods and representations on the displays change. This atmosphere is acoustically transported into the vehicle over the speakers. In addition to this, haptic experiences are even conveyed: via the air vents, for instance, the wind can be reproduced, or vibrations from thunderstorm scenarios can be rendered tangible through the seats. But the scenario can also be changed to birdsong in sunshine, depending on preferences. All in all this creates holistic, sensuous experiences which bring us closer to nature. Ideas such as these elevate the use of the vehicle interior to a new level. They can be used to make it possible to experience films in a new way, for example, and the vehicle’s surroundings could also be extended into the car digitally.  

The interior of the Mercedes-Benz VISION EQS.

The Mercedes-Simplex model series.

The Mercedes-Simplex marked the birth of the modern car. It was based on the then newly developed Mercedes 35 PS. The first car in the form we are familiar with today was presented by Daimler-Motoren-Gesellschaft in spring 1901. At the “Week in Nice” (“Semaine de Nice”) motorsport event, Wilhelm Werner dominated virtually all the competitions at the wheel of the new racing car. This was just the start of the series of successes from the new top model made by Daimler. And it was not only the racing results that heralded in a revolution in mobility: up until 1901 the design of motor vehicles was based on horse-drawn carriages – merely the animal drive system was replaced by combustion engines. By unveiling the Mercedes 35 PS, Daimler-Motoren-Gesellschaft ended this era, presenting the first modern car in the timeless basic shape that we know to this day: a front-mounted engine, wings, four wheels of the same size, and the centrally positioned seat for the occupants. The silhouette was characterised by the high body and the flat bonnet – and is reminiscent of a three-box design.

The Mercedes-Simpley: one of the first Mercedes-Benz cars.

Brand-characterising design features.

Developed by Wilhelm Maybach, from the outset the design of the vehicle was systematically configured to be driven by a petrol engine. The sportiness which the Mercedes 35 PS put on the racetrack was also evident in private use. If required, it could be transformed from a two-seater competition car into a four- or six-seater luxury car for private customers. Even at the beginning of the 20th century this sportiness was part of the genes of the luxury brand Mercedes, the origins lying in the Côte d’Azur. Characteristic features were the elongated shape, the light high-performance engine installed low down in the frame and the radiator, organically integrated into the front, which became the brand-defining hallmark in the form of a honeycomb radiator.

The following year, 1902, building on the Mercedes 35 PS, Daimler-Motoren-Werke presented the model series which went by the name of “Mercedes-Simplex”. The name “Simplex” was derived from the easy operation of the vehicle – a brand value characterising Mercedes-Benz models to this day. Three models were launched as part of the Simplex series: the Mercedes-Simplex 20 PS, 28 PS and 40 PS. 

Brand-characterising design features.

Developed by Wilhelm Maybach, from the outset the design of the vehicle was systematically configured to be driven by a petrol engine. The sportiness which the Mercedes 35 PS put on the racetrack was also evident in private use. If required, it could be transformed from a two-seater competition car into a four- or six-seater luxury car for private customers. Even at the beginning of the 20th century this sportiness was part of the genes of the luxury brand Mercedes, the origins lying in the Côte d’Azur. Characteristic features were the elongated shape, the light high-performance engine installed low down in the frame and the radiator, organically integrated into the front, which became the brand-defining hallmark in the form of a honeycomb radiator. 

The following year, 1902, building on the Mercedes 35 PS, Daimler-Motoren-Werke presented the model series which went by the name of “Mercedes-Simplex”. The name “Simplex” was derived from the easy operation of the vehicle – a brand value characterising Mercedes-Benz models to this day. Three models were launched as part of the Simplex series: the Mercedes-Simplex 20 PS, 28 PS and 40 PS. 

Elegance at the highest level.

The Mercedes-Simplex 40 PS, in particular, was characterised by its appearance, which is still modern to this day: with its luxury design and its shape that is as elegant as it is avant-garde, it met the requirements of the luxury brand’s discerning clientele across the board. Golden trim elements on the radiator, on the headlamps and on the wheel spokes elevated the luxury appeal to a particularly high level. Newly developed and especially comfortable seats contributed to unprecedented luxury. The combination of pure elegance and visible technical elements showcased the vehicle as a pioneer of its time with regard to both design and technology.  

Gorden Wagener, Chief Design Officer for Mercedes-Benz Cars, Vans & Daimler Trucks, sits in the Mercedes-Simplex 40 PS.
Kraftstoffverbrauch kombiniert CO₂-Emissionen kombiniert Stromverbrauch im kombinierten Testzyklus

Product may vary after press date on 17.09.2019.

1 Die angegebenen Werte wurden nach dem vorgeschriebenen Messverfahren ermittelt. Es handelt sich um die „NEFZ-CO₂-Werte“ i. S. v. Art. 2 Nr. 1 Durchführungsverordnung (EU) 2017/1153. Die Kraftstoffverbrauchswerte wurden auf Basis dieser Werte errechnet. Der Stromverbrauch wurde auf der Grundlage der VO 692/2008/EG ermittelt. Weitere Informationen zum offiziellen Kraftstoffverbrauch und den offiziellen spezifischen CO₂-Emissionen neuer Personenkraftwagen können dem „Leitfaden über den Kraftstoffverbrauch, die CO₂-Emissionen und den Stromverbrauch aller neuen Personenkraftwagenmodelle“ entnommen werden, der an allen Verkaufsstellen und bei der Deutschen Automobil Treuhand GmbH unter www.dat.de unentgeltlich erhältlich ist.

4 Angaben zu Kraftstoffverbrauch, Stromverbrauch und CO₂-Emissionen sind vorläufig und wurden vom Technischen Dienst für das Zertifizierungsverfahren nach Maßgabe des WLTP-Prüfverfahrens ermittelt und in NEFZ-Werte korreliert. Eine EG-Typgenehmigung und Konformitätsbescheinigung mit amtlichen Werten liegen noch nicht vor. Abweichungen zwischen den Angaben und den amtlichen Werten sind möglich.

6 Stromverbrauch und Reichweite wurden auf der Grundlage der VO 692/2008/EG ermittelt. Stromverbrauch und Reichweite sind abhängig von der Fahrzeugkonfiguration. Weitere Informationen zum offiziellen Kraftstoffverbrauch und den offiziellen spezifischen CO₂-Emissionen neuer Personenkraftwagen können dem „Leitfaden über den Kraftstoffverbrauch, die CO₂-Emissionen und den Stromverbrauch aller neuen Personenkraftwagenmodelle“ entnommen werden, der an allen Verkaufsstellen und bei der Deutschen Automobil Treuhand GmbH unter www.dat.de unentgeltlich erhältlich ist.

7 Angaben zu Stromverbrauch und Reichweite sind vorläufig und wurden vom Technischen Dienst für das Zertifizierungsverfahren nach Maßgabe der UN/ECE-Regelung Nr. 101 ermittelt. Die EG-Typgenehmigung und eine Konformitätsbescheinigung mit amtlichen Werten liegen noch nicht vor. Abweichungen zwischen den Angaben und den amtlichen Werten sind möglich.