The “Mercedes-Benz Future World” shows how the designers’ dreams of a future world take shape as fascinatingly bold yet realistic visions. A visionary environment of the future is to be seen, with roads, bridges, villas and skyscrapers, cars, boats and aircraft. The “Mercedes-Benz Future World” is inspired by the design philosophy of Sensual Purity, which combines the brand’s two poles of emotion and intelligence in a unique fashion.
A designer travels in his mind and imagines a world he creates on his own. What would a Mercedes-Benz World would look like in the future: what if the infrastructure could be designed – what would the buildings, offices, cars, streets and bridges look like? For Mercedes-Benz good design has to be beautiful and intelligent, or – brought to a point – hot and cool.