• Welcome to the World of Design.

The design creates icons that shape the Mercedes-Benz legend and arouse desire.

We create desirable and aesthetic cars since the invention of the brand more than 120 years ago. Since the first day Mercedes-Benz is a luxury brand with aesthetic soul.

What people understand as luxury varies from person to person. It's about exquisite materials, quality, the best workmanship, traditional craftsmanship, the latest technologies and future-oriented design.

We permanentely redefine ourselves to achieve the Extraordinary – we call it X-Factor. This is the only way we can preserve our unique style and to sparke desire.

"Our goal is, to build
the most desirable cars in the world, for
the brands of the
Mercedes-Benz Group."

(Gorden Wagener, Chief Design Officer Mercedes-Benz Group)
 

We approach this ambition with our design philosophy of “Sensual Purity”, which defines the specific luxury regarding the different brands.