The purist, surface-accentuating design of the new A-Class is the next step in the Mercedes-Benz design philosophy of Sensual Purity. On the basis of a compact two-box design, optimised dimensions and proportions have led to a new interpretation of the A-Class’s design.
“With clear contours and sensual surfaces, we present high-tech that awakens emotions. Form and body are what remain when creases and lines are reduced to the extreme. Mercedes-Benz has the courage to implement this purism”, says Chief Design Officer of Daimler AG, Gorden Wagener. “The new A-Class is both hot and cool at the same time, and like its predecessor it has the potential to usher in a new design era.”