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All around the world, leading technology from SAP is changing sports and entertainment by helping to boost performance on the track and field; create all-new experiences for fans; and simplify processes for teams, leagues, and event venues.

Mercedes-Benz has been a trusted SAP business partner for many years. Both companies stand out in being open to new approaches and innovations. SAP’s involvement with the Mercedes-Benz EQ Formula E Team combines conventional marketing and technological sponsorship. In addition to having its company logo featured on the vehicles and drivers, SAP will provide access to its innovative technologies for the Mercedes-Benz EQ Formula E Team.