New Era.


Since 1920, New Era has been handcrafting the finest headwear in the world. With a license portfolio including the some of the world’s biggest teams across a range of sports, the brand is the market leader rooted in sports and lifestyle culture, making it the first choice of headwear partner for the new Mercedes-Benz EQ Formula E Team.

As part of a brand new multiple year deal, New Era-branded caps will form part of the official team kit worn by the Mercedes-Benz EQ Formula E team, debuting for Season 6 at the ABB FIA Formula E Championship race in November 2019.

The official caps will be worn by both Mercedes-Benz EQ Formula E team race drivers as well as the Formula E mechanics, engineers and travelling race team. The six-style range of authentic headwear is set to be made available online and in New Era stores worldwide, providing all our fans with the chance to support their favourite team throughout the upcoming 2019/2020 season. For more information please visit our website at

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