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All around the world, leading technology from SAP is changing sports and entertainment by helping to boost performance on the track and field; create all-new experiences for fans; and simplify processes for teams, leagues, and event venues.

Mercedes-Benz has been a trusted SAP business partner for many years. Both companies stand out in being open to new approaches and innovations. SAP’s involvement with the Mercedes-Benz EQ Formula E Team combines conventional marketing and technological sponsorship. In addition to having its company logo featured on the vehicles and drivers, SAP will provide access to its innovative technologies for the Mercedes-Benz EQ Formula E Team.

As the Official Business Performance Partner, SAP supports the Mercedes-Benz EQ Formula E team with back-office solutions and new innovations for the racing team based on SAP® technology. SAP and the team’s engineers can use the SAP HANA® business data platform to develop technology solutions that help the team analyze large volumes of data and monitor overall performance. The engineers can also use additional features and functions provided by the SAP Cloud Platform and SAP Leonardo technologies, including Internet of Things (IoT), predictive, and machine learning capabilities during the co-innovation process. For more information please visit our website at

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