• She’s Mercedes Networking BBQ with Kathleen Elie and Beatie Wolfe.

Event info.

First come, first served – all EQ Events at SXSW have limited capacity and are only accessible with a ticket valid for the specific event. You can get the tickets directly at the EQ Home (1205 E Cesar Chavez St), at the Stress Inversion Transformer (599 Neches St), and at the me Convention information stand in the Austin Convention Center (St. Entrance, 500 E Cesar Chavez St #4th). All tickets are free of charge.

Date: March 11, 2019
12–1 pm: The value of creating communities
“What’s EQ?” – Tanja Roth, Head of Brand Management EQ
“She’s Mercedes – Inspire, Connect and Empower” – Kerstin Heiligenstetter, Head of She’s Mercedes

1:30–3 pm: Defining purpose
“The Responsibility of Reach” – Kathleen Elie
“Re-purposing Music” – Beatie Wolfe

Location: EQ Home, 1205 E Cesar Chavez St, Austin, TX 78702, USA ///vanilla.hype.birds



Ladies who BBQ.

She’s Mercedes is a platform dedicated to inspiring, connecting, and empowering women to unleash their best. During Part I, hear about EQ’s role in the future of mobility in a conversation between Tanja Roth, Head of Brand Marketing Communication CASE & EQ, and Kerstin Heiligenstetter, Head of the Mercedes-Benz She’s Mercedes initiative. In Part II, learn from Sustainability Champ and Founder of Conscious & Chic, Kathleen Elie, about her business approach, responsible decision-making, and sustainable growth. Then rethink everything you know about music with experimental singer-songwriter Beatie Wolfe.

Kathleen Elie is getting her picture taken at a She’s Mercedes BBQ event.

Rethinking mobility, repurposing music.

The future demands creative thinking, and our innovative hosts deliver. Discover new ways to move through your daily lives – whether driving and shopping consciously, or using all five senses to truly experience music. Energise with a local meal and inspiring conversation with new friends and change makers.

Scrumptious food laid out on a table at She’s Mercedes BBQ event.


Kathleen Elie.

The Editor-In-Chic and Founder of Conscious & Chic, Kathleen Elie, creates and curates content showcasing ethical fashion, beauty, food and travel. Her goal is to inspire people to live their best sustainable lives by shopping consciously, and she strongly believes that one day soon, doing business ethically will be the only profitable way.

Beatie Wolfe.

Named by WIRED Magazine as one of “12 females changing the world”, and Forbes as “an Artist with a capital A”, singer-songwriter Beatie Wolfe is at the forefront of mixing music with art, technology and science to take it to entirely new dimensions.

Tanja Roth.

Tanja Roth, Head of Brand Marketing Communication CASE & EQ, understands EQ as more than just a brand of electromobility. For her, it is rather a platform that connects people, promotes exchange and offers an added value.

Kerstin Heiligenstetter.

Kerstin Heiligenstetter has been Head of She’s Mercedes since 2016, and is one of its founding members. The goal of the initiative is to establish Mercedes-Benz as the most attractive premium car brand for women and to inspire, connect, and empower women globally. Today, She’s Mercedes is active in more than 60 countries.