Mercedes-Benz Fashion Story 2018.

#WeWonder: Slick Woods on youth as inspiration for the future.

Mercedes-Benz #WeWonder

Mercedes-Benz #WeWonder.

Palm Springs in California provided the framework for the presentation of the second chapter in the Mercedes-Benz #WeWonder manifesto with the model Slick Woods and her theme of “Youth”. Slick Woods and other opinion leaders came together on Saturday, 14 April for discussions and to experience the Mercedes-Benz Concept EQ live.

The #WeWonder Fashion Story.

At #WeWonder, the Mercedes-Benz Fashion Story brings seven international visionaries together who innovatively and inspiringly explore the potentials of the future together. A future for which Mercedes-Benz is following a comprehensive concept within the EQ brand family, which also includes the Mercedes-Benz Concept EQ.

The #WeWonder Fashion Story
Global visionaries

Global visionaries.

The #mbcollective Fashion Story brings Slick Woods together with the social activist Kimberly Drew, designers Carol Lim and Humberto Leon (opening ceremony), the artistic director Hans Ulrich Obrist, Hypebeast founder Kevin Ma and the musician Solange Knowles. These global visionaries from different sectors jointly develop a vision driven by confidence, inspiration and creativity. Each of these visionaries conducts a discourse on a provocative and at the same time essential topic.

The #WeWonder-manifesto.

Nobody knows how exactly the future will develop, but fashion has its ways of formulating important questions concerning our dealings with each other. So how will the fashion world as a whole respond to this future and the future of mobility? How can fashion create a platform to explore our potential? The #WeWonder manifesto will use numerous digital channels (@MercedesBenzFashion on Instagram) to communicate with the numerous voices in the fashion world and examine this question.

The #WeWonder manifesto.

CASE and the reference to the fashion world.

CASE stands for the future of mobility: (Connected), autonomous driving (Autonomous), flexible use (Shared & Services) and electric drive systems (Electric). It makes the vehicle a third living space alongside the home and work, one which we can shape as we wish thanks to the time newly saved. But what does this mean with reference to the fashion world?

The journey to work could be redefined, for example as the time of the morning when we get dressed, i.e. the self-driving car of the future could be transformed into a mobile dressing room. The time thus saved would give us unlimited potential possibilities.

Slick Woods

The #WeWonder electrostars.

Just as clothing acts as a means of self-presentation and trends embody the cultural peculiarities of an era, the Mercedes-Benz Concept EQ will define mobility in the rapidly evolving digital age. As a sporty SUV crossover, the Concept EQ has e-aesthetics of its own, which it combines with the Mercedes‑Benz brand values of intelligence and emotion. 

The bridge on the way to electric mobility.

The Mercedes-Benz plug-in hybrid models form an important bridge on the way to electric mobility. The current plug-in hybrid models are marketed as Mercedes-Benz EQ Power: from the C-Class to SUV models. The fully electric smart vision EQ fortwo embodies a new vision of urban mobility and of individualised, highly flexible and ultra-efficient urban public transport with its car-sharing concept. Mercedes-Benz vehicles are looking into a future characterised by the potential of shared use, sustainability and networked mobility.

Slick Woods and the Concept EQ
23 years of Mercedes-Benz fashion activities.

23 years of Mercedes-Benz fashion activities.

Over 23 years Mercedes-Benz has established itself worldwide as a major player and title sponsor of selected fashion weeks and events. The brand is currently involved in more than 60 fashion platforms all over the world, including, for example, the Mercedes-Benz Fashion Weeks in Beijing, Berlin, Istanbul and Milan, as well as the acclaimed International Festival of Fashion and Photography in Hyères. Moreover, Mercedes-Benz has particularly made a name for itself with its support for talented young designers.