We’re now in an age of digital sharing; everything needs rethinking, reengineering and redesigning in order to meet rapidly rising expectations and standards of experience. One of Nicolas Roope’s key insights is that digitalisation connects everything – digitalisation combined with creativity can help make life more sustainable by trying to solve problems from a different angle, since technology is always dependent on how markets receive it. That’s why influential people should help to make that transition as positive, as fast, and as attractive as it can be to accelerate behavioural change. The acceleration is in a large part due to social media, which plays a significant role in establishing new technologies, and is a powerful way to get information across, thus mobilising action. When you look forward to transportation and the much more dynamic aspects of it, like car sharing instead of ownership, you can see that the digitalisation plays a central role in sharing the connected mobility.