The launch of the EQC, the first all-electric vehicle from Mercedes-Benz, is heralding a new era of electric mobility.
The campaign marking this historic turning point in the brand history is accompanied by Canadian music artist The Weeknd.
He is the main protagonist in the film that shows a journey through the history of Mercedes-Benz, highlighting some iconic moments and car models: from the Benz patent motor car of 1886, the very first car ever, through the first racing cars and current young classic cars to the new EQC. This time travel emphasizes that the new EQC is not only another electric car, but the first one that has the experience from 133 years of automotive innovations: It’s more than electric. It’s a Mercedes.