For Frederic Schlosser, the quietness of a fully electric vehicle makes it the perfect companion when enjoying the beauty of nature. For the photoshoot he therefore chose a quiet, reduced location. The local vegetation enabled him to play with different forms and levels. For “The dawn of a new era” shot at sunrise he created a mystical series that places neither the car nor the model in the forefront. Reduced, mysterious views of the new EQC, as well as the extreme colours, arouse curiosity about what awaits us in the future.
With its seamless, clear design and colour highlights typical of the brand, the EQC is a pioneer for an avant-garde electric look while representing the design idiom of Progressive Luxury.