IAA MOBILITY Livestream.

The livestream will be available not only as part of an extensive IAA special on Mercedes me media, but also simultaneously on social media. Thanks to augmented reality, the digital experience will be supplemented by additional content. The special on Mercedes me media offers journalists and multipliers a wealth of information and materials relating to the highlight vehicles, such as press texts, photos, graphics and videos. 

IAA MOBILITY 2021.
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IAA MOBILITY 2021.

Concept EQG Livestream

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Premiere for five fully electric models.

At the IAA MOBILITY 2021 in Munich from 7 to 12 September, Mercedes-Benz is showcasing the full breadth of its current and future electric mobility line-up – from compact models to performance luxury saloons to multi-purpose vehicles (MPVs). The premium carmaker will use this show of strength across all of its sub-brands to underscore its “Lead in Electric” claim. Mercedes-Benz, Mercedes-EQ, Mercedes-AMG, Mercedes-Maybach and smart come to the IAA MOBILITY with a total of eight premieres. Five of those are fully electric models, plus one performance hybrid. 

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Follow Mercedes-Benz at the IAA MOBILITY 2021