The Virgil Abloh logo.

Pioneering luxury with Mercedes-Benz and Virgil Abloh.

In the first initiative of its kind, Project Geländewagen sees Mercedes-Benz collaborate with the polymath artist, architect, creative director and fashion designer Virgil Abloh, to create a unique artwork from the iconic Mercedes-Benz G-Class.  Working in collaboration with Mercedes-Benz Chief Design Officer Gorden Wagener, the partnership marks the unification of two worlds: fashion and art with automotive. The result? Pushing the boundaries of each respective creative realm and building a new vision of luxury, defined by the sharing of ideas and disciplines.

The artwork will be digitally launched on Tuesday, September 8, 2020, 4:00 pm CET.
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