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    Impressions.

“Sustainable Modern Luxury and the Next Chapter”.

At CES 2020, the inventor of the automobile will be giving an outlook on the sustainable mobility of the future with the VISION AVTR. The concept vehicle connects human, machine and nature in an unprecedented way. Ola Källenius, Chairman of the Board of Management Daimler AG and Mercedes-Benz AG, presented the visionary concept vehicle in his keynote speech to around 2,000 spectators at the Park Theater of Metro-Goldwyn-Mayer (MGM) together with the Academy Award winning director and creator of AVATAR, James Cameron.    

The VISION AVTR is the result of an unprecedented global partnership between Mercedes-Benz and the AVATAR films. 

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