• 1

    VISION AVTR.

VISION AVTR – inspired by AVATAR.

The name of the groundbreaking concept vehicle stands not only for the close collaboration in developing the show car together with the AVATAR team but also for ADVANCED VEHICLE TRANSFORMATION. This concept vehicle embodies the vision of Mercedes-Benz designers, engineers and trend researchers for mobility in the distant future. 

The holistic concept of the VISION AVTR combines the design disciplines interior, exterior and UX on an unprecedented scale. The distinctive inside-out design structure combines the inside and outside into an emotional whole and was inspired by several creatures from the movie AVATAR. With its stretched “One Bow” design and organic design language, the VISION AVTR offers a visionary outlook on the design of the future.