In the first section of its trade fair stand, Mercedes-Benz lets customers experience its products in the Forum of the Festhalle in Frankfurt, where the product highlights and, in particular, the world premiere vehicles are presented in clearly arranged brand zones, from Mercedes-Maybach to Mercedes-AMG, Mercedes-Benz EQ and smart to Mercedes-Benz.
Forging an emotional bond with the brand – that is at the heart of the Mercedes-Benz presence in the Festhalle. Under the motto “Pioneering the future. By Mercedes-Benz since 1886”, screens in the entrance area present examples of Mercedes-Benz moments from over 130 years. After that, visitors can look forward to an adventure trip through four themed spaces, which are represented by the keywords “Intuitive”, “Energize”, “Excite” and “Responsible”. They make it possible to experience the revolutionary development in mobility that will take place in the coming years. The inventor of the automobile will also pioneer the transformation of the future. Mercedes-Benz understands the challenges of the future, knows the desires of its customers and offers innovative and intelligent solutions.