Autonomous driving will fundamentally revolutionise the automobile. Artificial intelligence will play a key role in this: Deep Learning as a mega trend. Mercedes-Benz is a pioneer when it comes to autonomous driving. Prototypes such as the Mercedes-Benz S-Class S 500 INTELLIGENT DRIVE, the F 015 Luxury in Motion or the Future Truck 2025 show that the technical conditions for autonomous driving are already well established. The required sensors and cameras have long been used in series production vehicles and undertake increasing numbers of tasks on the driver’s behalf. Today’s discussion no longer revolves around whether the technology will deliver on its promise but whether people want what the technology can deliver.