Versatile use.

At first, the star within the ring was prominently positioned on top of the bonnet. Later on, the brand symbol was made larger and placed in the middle of the radiator grille – and also on the wheels, steering wheels and tank filler caps, for example. It is also used in advertising. “Your good star on all roads” was a popular Mercedes-Benz advertising slogan at one time. The star shines – and has helped the brand shine on every continent.

The star in the ring shines magnificently – on rims as well.

Star of our time: the Mercedes-Benz EQS bears the central star in a newly designed vehicle front.

The central star.

An important milestone in the story of the star was marked by the 204-series C-Class, which was launched in 2007: customers could choose either the classic Mercedes star on the bonnet or a large central star in the radiator grille. This was one of the most important design responses to current trends, explained the former chief designer Peter Pfeiffer – the time was ripe for a dynamic front design in all segments. With a lasting effect: today, the central star shapes the brand image in the eyes of the public.

Impressive star at the Mercedes-Benz Museum.

If you want to get close to a special star, you don’t have to search the sky with a telescope these days. All it takes is a visit to the Mercedes-Benz Museum. The outdoor area is expected to host a Stuttgart landmark until 2025: the Mercedes star from the tower of the city’s train station, with a diameter of five metres. The reason is the modernisation work currently being carried out on the tower.

Worth a visit: the star from Stuttgart’s train station is currently standing in front of the Mercedes-Benz Museum.