The era of prestige cars began around twenty years after the invention of the automobile. In the early years of the 20th century, wealthy people in particular wanted a vehicle that reflected their financial and social status. These discerning customers often opted for the top models from Daimler-Motoren-Gesellschaft (DMG) or Benz & Cie. – they would usually have the respective chassis fitted with custom-made coachwork.

Whether a Pullman limousine, landaulet or various convertibles, the high customer expectations with respect to individuality, finish, comfort and luxury gave rise to exceptional one-off examples. Daimler-Benz AG, founded in 1926 when the two companies merged, successfully continued the tradition of prestigious luxury automobiles initially established by DMG and Benz: The newly created brand name Mercedes-Benz quickly became synonymous with prestigious vehicles.