The very first moment you get into a new vehicle is very important. In these first few seconds our senses decide whether we are going to experience a feeling of well-being, whether something bothers us or whether the car suits us. Even before materials are experienced through the sense of touch, or exclusive details in the interior catch the eye of the passenger, he has already got a feeling for the vehicle through his sense of smell. Smells are transmitted straightaway from the nose to the brain and stimulate an immediate emotion. This has been proved scientifically. "When a smell is disturbing, then all the other positive impressions received by the other senses – irrespective of how exclusive they are, cannot be appreciated properly. One simply does not feel at home," says Claudia Schempp. That is why the smell is the foundation of the hierarchy of comfort.