So how does approving innovative ideas work in an international company with various divisions strewn across the globe? Quite simply – virtually and digitally. If visions of choppy video conferences just flashed into your mind, you can rest at ease. We have a new tool that makes virtual collaboration child’s play: approval by crowdfunding.
A creative Daimler employee presents their groundbreaking idea on the Internet platform by uploading a ‘sales pitch’ or a video that explains the idea in detail. There the members of the Daimler Campus Community can rate the project and make comments. The ideas are evaluated by Daimler employees investing in the ideas, for which each employee has a virtual budget available to them. This budget is transformed to a real budget following successful approval. The winning innovators then take their ideas into the Shark Tank. There, the best ideas are pitched to a panel of experts and investors. If the idea is approved by the Shark Tank panel, then the investment budget collected can be used by the innovator to implement their idea.
So it is almost as though you are surfing around on Kickstarter or Start Next – only it is an internal Daimler crowdfunding platform. Participation is voluntary. At the moment, this tool is being put to the test during its pilot phase in Sunnyvale, USA.