Gone are the days when a driver was only reachable, after closing the car door, through one-way communication via street billboards or their car radio. For quite a while now, vehicle passengers have occupied both the real and the digital worlds. Being linked to the internet is a crucial change, making it easier to send and receive data. Passengers are eager to see what the future holds and open to all forms of entertainment for passing the time on the road. They have been using backseat entertainment systems in the luxury car segment for some time. There is a persistent impression that these systems mainly serve the purpose of keeping things quiet in the back seat after the third cry of 'Are we there yet?'; like some kind of technological Valium for bored kids who continuously want to stop for a break.
The general trend among major manufacturers and suppliers is toward continuous optimization of technological gimmicks for unlimited in-car internet entertainment in the form of audio, video and more. Already now passengers are able to check e-mail, use apps and view their personal newsfeeds and smartphone content via Android Auto, Mirrorlink and Apple Carplay. Usage is now more convenient with larger display sizes, which for a short while have been operable via voice command and gestures.