Only those who succeed enter the incubation phase. From here, the selected projects receive additional support to develop the visions. They are also supplemented with the skills they lack. These include professional mentoring and specialist support for complex workflows. It also provides access to co-working spaces and workshops as well as funding. This inspiring work environment spawns new prototypes in short sprints along with meaningful pilot project designs.
If the concept is still viable, the third phase – commercialization – is launched. In this final step, the new products or services are prepared for challenges in a global market. If the vision is sustainable and has the potential, for example, to change the future of mobility, a roll-out follows. This involves a transfer to the line organization or perhaps a spin-off – ideally accompanied by the close-knit team that is now already in place.
The innovation process has created developments ranging from applications, products, and services, to complete business models. The value-adding success of the Daimler think tank is underscored by car2go, moovel, She's Mercedes, Remanufactoring, Mercedes-Benz Energy Storage, and what is now Europe's biggest innovation platform, STARTUP AUTOBAHN. Supported by the pioneering spirit of the founding fathers and energized by the challenges of today and tomorrow, Lab1886 is writing a new chapter in the Daimler success story.