The key is fighting against further loss of significance and developing into more of a multifunctional design and accessory object. The Berlin company, Noblekey, is taking this to the limit: For this, only Bart and electronic internals of the original are taken over and then, depending on what is wanted, crafted with gold, diamonds or high-grade wood into an individual key, for up to EUR 30,000. This is even more applicable to the masses. We remember: A word from Michael Knight to his wrist watch was enough, and K.I.T.T. turned the corner.
What enthralled the public in the TV series, “Knight Rider” is now being used by Jaguar, at least in the first steps. With the Activity Key, the British traditionalist is offering its customers a desideratum for style icons: If you don’t like to have the key with you during recreation activities, you can have a water-resistant band styled like a trendy fitness wristband with an integrated transponder instead.