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What’s Snapchat actually worth? According to an eMarketer report, the company is said to generate US$ 935.5 million in advertising revenues alone. Despite this enormous amount it is not clear whether the company will be profitable in the foreseeable future. [link url= https://www.sec.gov/Archives/edgar/data/1564408/000119312517029199/d270216ds1.htm target=_blank]Now Snapchat is planning initial public offering[/link].