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Under the motto “own the sky”, one can now paint the clouds with startup [link url=http://www.skrite.com target=_blank]Skrite[/link]: messages and photos can be projected onto the sky using an augmented reality app. Similar to the app from startup [link url=https://blippar.com/de/ target=_blank]Blippar[/link], one can see what other users have already left up there. For companies, this potentially opens up new ways of communication.