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Media Markt follows [link url=https://www.ottonow.de/ target=_blank]Otto Now[/link] and launches a rental service for products from the electronics segment. The company only rents out new devices. The rental contract including insurance is concluded with service provider Grover. Launched a few days ago, Cadillac’s [link url=https://www.bookbycadillac.com/ target=_blank]BOOK service[/link] demonstrates that this concept can be transferred to cars.