Old cars still had character and were distinctive, right?
Stylistically speaking, yes. The signature, the design idiom, the autonomy of their appearance. How the car feels, drives and sounds all comes across much more powerfully in the pre-1985 models than those of the modern era. It’s no coincidence that a car like the W 123 is still widespread and popular today. You often come across this model in the Middle East. The W 123 still offers a modern aspect. In Berlin, many hipsters drive this model too – restored and polished, of course. People almost all over the world know its face.
What’s so special about the face of the W 123?
When you look them in the face, cars generally have a human-like aspect. But this model doesn’t just have a face, it has a friendly face. It beams a simultaneous mix of Amiable conventionality and understatement.