In 2020, more than any other year, we had time to stop, think, look inward and explore our own identity and who we are. Recognising this shift, Mercedes-Benz felt compelled to work with artist, model and influencer Kicki Yang Zhang on a project that celebrates desire, uniqueness and individuality.
Through an exploration of persona and style, Kicki evolves into three different characters that echo the individual spirit of Mercedes-Benz. Pairing the creative with three luxurious Mercedes-Benz models, Kicki celebrates identity, creativity and self-expression through style. When brought together, these three exciting narratives show that there’s a Mercedes-Benz for everyone.