As part of its global fashion engagement, Mercedes-Benz continues to champion the current and next generation of Mercedes-Benz Fashion Talents.
The programme offers emerging designers a unique global platform of support through fashion week shows, both in designers’ home markets and internationally. Launched in 2009, Mercedes-Benz Fashion Talents has supported more than 90 designers across over 27 platforms. This video highlights some of these supported designers.
Over a period of 24 years Mercedes-Benz has established itself worldwide as a major player in the fashion industry and title sponsor of selected fashion weeks and events. The brand is currently active in 40 countries, including the Mercedes-Benz Fashion Weeks which take place in Sydney, Mexico City, London, Madrid, Tbilisi and Berlin and also the famous International Festival of Fashion, Photography and Fashion Accessories in Hyères. Furthermore, since 2017 Mercedes-Benz has been a member of the Fashion Council Germany (FCG) and since 2018 a member of the German Fashion Designers Federation e.V. (GFDF).