The American psychologist Abraham Maslow became world famous for his theory of the hierarchy of needs. At the base we have basic physiological needs such as food, sleep and drink. We then move up step by step with our need for safety, a desire for social contact, recognition from others and self-actualisation. The latter represents our own self-esteem and the realisation of our own identity. It is the last two steps that most people in the western world struggle with the most. However, according to the American motivational trainer and author Mel Robbins, this latent dissatisfaction which plagues many people’s minds is basically no different than hunger or thirst. An inner signal intended to communicate to us that a need has not been fulfilled. To counteract this frustration, people come up with New Year’s resolutions, fitness goals, diet plans and many other measures intended to motivate themselves to finally become the person they want to be. Unfortunately, these mental homework assignments usually fall victim to our weaker self.