We eat at the island’s cult restaurant. Petersen recounts her history: “I grew up on a farm on the Danish border, in a house built in 1779. Beautiful china, old furniture, a vegetable garden, horses, big farm machinery, the whole lot.” Even during her childhood, her parents drove Mercedes-Benz. Her first car was also a Mercedes-Benz. For her, the name was already synonymous with timeless design, quality and status; the brand, familiarity itself.
She drove a coupé in which she and her friends travelled to Italy on holiday. This is another reason why this mother of four instantly feels completely at home in the new S-Class: “Salon” is also all about how brands and products interweave with values and personal stories. To be more precise: How does a product become synonymous with an attitude to life and an integral part of our everyday culture? Which products are worthy of elevation to this status?