Gorden Wagener sits on the sofa studying a piece of granite. He turns and feels the small stone as he holds it between his fingers. It is long and grey, with no corners or edges. A piece of the earth’s surface, created over many millions of years, formed by the elements. A thing of essential beauty and elegance. Not a hint of vulgarity; not a trace of pathos.
Smooth and pleasant to the touch, the stone is the epitome of clarity and purity. Gorden Wagener, who has headed design at Mercedes-Benz since 2008, calls this the “DNA of form”.
To Daimler AG’s Chief Design Officer, who was born in 1968, the stone is a source of inspiration, symbolic of the “sensual purity” design philosophy that Wagner applies across all the company’s brands and products. Each innovation, each car developed by Mercedes-Benz, evokes emotion and intelligence.