Brenners exudes a certain, immediate elegance that we naturally cultivate but never overdo. This is achieved through our design, the interior or works of art that we display – all originals and curated with great care. And just as important is what we refer to as “conduct elegance”. Our personnel is always courteous and accommodating toward our guests. For me, tradition is synonymous with rituals. Tradition is created by the guests, not the hotel. This can be things that they have grown to love and that they would like us to keep. Innovation is manifested, for example, in our “digital detox” concept in Villa Stéphanie: in all rooms and suites, guests have the option of pressing a button on their nightstands that disconnects the entire room from electricity and Wi-Fi for a deeply restful and refreshing sleep. We don’t impose any fixed schedules on the guests, which may be easier for us to organize but inconvenient for them. In our Salon Lichtental, for example, guests can take their breakfast whenever they please.