Studio Odeonsplatz by Mercedes-Benz is an innovative concept where creativity, digitalization, art and content seamlessly merge into a single, unique brand experience.

Spread across a lavish 400 sqm, Studio Odeonsplatz in the heart of Munich is an integrated physical and digital platform for our guests to network, talk to each other, and get inspiration.

Constantly changing campaigns, exclusive themed worlds and cutting-edge installations – created in collaboration with leading designers, artists, tech experts and makers – fill Studio Odeonsplatz with vibrant life.

The concept is topped off with a coworking and community area, complete with super speedy wifi and sweeping city views.



The window during the Proenza Schouler campaign in the Studio Odeonsplatz by Mercedes-Benz in Munich.

Design is a hotbed of innovation. This campaign creates a space built around the endless insight and inspiration to be found in the world of design – highlighting and celebrating its role in every aspect of life, from mobility, fashion and interiors to sustainability and co-creation.

The story started unfolding in October, with an impressive highlight installation: paying homage to the patent of the airbag which celebrates its 50th anniversary, Mercedes-Benz teamed up with designer Heron Preston for conceptual looks made of recycled airbag materials. The upcycled airbags have further turned into the shoot’s inflatable set which will be repurposed and appear exclusively at Studio Odeonsplatz for the first time after its debut at Berlin Fashion Week. Then, throughout November, the studio will host a very special, eco-focused collection launch with renowned New York-based fashion label Proenza Schouler in collaboration with Mercedes-Benz, and the store will be transformed into a stylish pop-up. In addition to the installation, the campaign includes various workshops and interactive sessions on fashion, design and sustainability – with a strong focus on co-creation and social engagement.




In December, Studio Odeonsplatz is transformed into a cool and cosy pop-up lodge, with all the festive trimmings of the season. Fusing forest vibes with a sense of timeless luxury, refined creativity and high quality – reflecting the brand’s values and perspectives – the campaign will run throughout all of December, building a sense of sweet anticipation across the month and ending the year on a high. 

Are you interested in all campaigns?

The campaign The Design Edit in the Studio Odeonsplatz by Mercedes-Benz in Munich.


The entrance of the Studio Odeonsplatz in Munich.

48°08'33.4"N 11°34'38.0"E

Studio Odeonsplatz
Brienner Strasse 1
80333 Munich


Monday to Saturday: 9.00 am – 7.00 pm 

6 Stromverbrauch und Reichweite wurden auf der Grundlage der VO 692/2008/EG ermittelt. Stromverbrauch und Reichweite sind abhängig von der Fahrzeugkonfiguration. Weitere Informationen zum offiziellen Kraftstoffverbrauch und den offiziellen spezifischen CO₂-Emissionen neuer Personenkraftwagen können dem „Leitfaden über den Kraftstoffverbrauch, die CO₂-Emissionen und den Stromverbrauch aller neuen Personenkraftwagenmodelle“ entnommen werden, der an allen Verkaufsstellen und bei der Deutschen Automobil Treuhand GmbH unter www.dat.de unentgeltlich erhältlich ist.